A Picture Is Worth a Thousand Sales. A beginner guide to product photography

The perceived value of your products and the trustworthiness of your brand are often judged based on the quality of your visual presentation. That means having high-end, beautiful product photography can go a long way.

However, not every online store owner can afford to invest in a professional photography studio when they’re just starting out. DIY product photography provides a great alternative, and as long as you know the proper tools and techniques, taking compelling product photos is well within your grasp.


Showcasing your ecommerce products with high-quality images can be the winning difference between a conversion and no sale at all. The perceived value of your products is directly impacted by the quality of your product photography. When you’re just starting out, getting your product images shot can be an intimidating prospect, because good ecommerce photography can be expensive. But there are hundreds of product photography tools to help you get the job done yourself. As retailers with lean start-up roots, we understand this more than anyone, and as a company that works with small businesses everyday, we also know that sometimes the money’s just not there. If that’s you, and your budget is tight, have you thought about taking the DIY approach to taking your own images? It’s not as hard as you might think. There are lots of techniques for shooting successful product photography. From someone who takes products photographs everyday, this tutorial has been specifically crafted for business owners on a budget, and it’s been designed to be simple, while producing excellent, professional product photography that gets results.

To help you get going here is a video from Luke Ayers, a class photographer explaining DIY product photos